Fresh Work: Dear Self
Fresh Work
Brand
Purpose
Creating meaningful brands is what we love best! This is the case of Dear Self, a coaching business we helped bring to life with a clear brand purpose: Empower women over 50 to live their best selfs!
We grow fruitful brands!
Brand
Archetype
Archetypes tap into universal human desires. They are an important part of storytelling because they stir emotion and create personal connections between the brand and its audience.
The Magician
Naturally intuitive, insightful and inspiring
Desire: Help people transform their world, inspire change, expand consciousness
Goal: Make dreams come true, create something special
Traits: Visionary, charismatic, imaginative, idealistic, spiritual
Drawback: Could take risks that lead to bad outcomes
Branding
Soil: Brand
Identity
The Brand Identity was inspired by personal journals and diaries, where you pour out your deepest feelings and emotions, the same way you do with a life coach ● Quotes and photos that capture the simple but meaningful joys of life add the finishing touches.
Fresh work