Fresh Work: Dear Self
We grow fruitful brands!
Archetypes tap into universal human desires. They are an important part of storytelling because they stir emotion and create personal connections between the brand and its audience.
Naturally intuitive, insightful and inspiring
Desire: Help people transform their world, inspire change, expand consciousness
Goal: Make dreams come true, create something special
Traits: Visionary, charismatic, imaginative, idealistic, spiritual
Drawback: Could take risks that lead to bad outcomes